Moga, Gnaoua...: do the festivals really benefit Essaouira?
· heure du Caire
With 51.5 million dirhams in spending generated by its roughly 15,000 attendees in 2025, the MOGA festival illustrates the growing economic weight of cultural events in Essaouira. But behind these spinoffs lies a central question: what share of this wealth actually benefits the local economy, and at what cost to the community? In Essaouira, festivals...